A Vision for My Healing Practice
Who, what, where, when, how and why.
The view of Manhattan from Gantry State Park in Long Island City is tremendous.
I felt like I could see the whole of this magical island, from 1 World Trade Center, the Empire State Building, Chrysler Building, 1 Vanderbilt, UN Headquarters, the Queensboro Bridge and beyond. I was spending time with a friend, who is in the process of starting up a clothing business. A cooling breeze hit us as we sat in the late afternoon sun on a beautiful spring day.
While we took in the view, I talked about my business description which I wrote for the designer of my logo to give them a sense of my practice:
George Berberian established Grounded Space Healing to support people from all walks of life connect deeply with their authentic selves. He brings insight to individuals dealing with anxiety, depression, exhaustion, and other life issues. He works with clients through intuitive communication and hands-on or remote energy healing using Brennan Healing Science.
It’s a nice, tidy summary, but does it speak to prospective clients? For this post, I want to break down the who, what, where, when, how and why for my practice.
Who are the clients I’m trying to attract to my practice?
I kept my description broad: “people from all walks of life” and “individuals dealing with anxiety, depression, exhaustion, and other life issues.” I’m going to take a moment and consider a piece of advice I gave to a student. I spent years doing my own personal development. What am I intimately drawn to in my own journey where I could also support my clients?
I’m a gay man. I’ve faced many disappointments in life. I had a contentious relationship with my father because I thought I had to do as I was told rather than have the freedom to find my own way. I felt that life was always against me. Either I never got what I wanted or there was never enough – life is a bitch and then you die!
My audience could be: persons who live with negativity; those who wrestle with their family’s image of who they should be versus being their authentic selves; people who live with disappointment and struggle to accept life as it comes. I could also lean into the LGBTQ+ community.
What do I provide for my clients?
In my summary, I bring “insight” ... “intuitive communication and hands-on or remote energy healing using Brennan Healing Science.” I want to support my clients while they combat whatever issues are present for them. I will deeply listen and use my intuitive sense to give them a different perspective. Then, I could use energy healing techniques to bring ease, reflection and intention to help shift their lives.
Where will I work with my clients?
Pre-pandemic, I hosted practice clients at my apartment. However, I don’t feel comfortable charging people to sit in my living room with all my stuff lying about. It may be an option since I can’t afford an office right now. I could also find places to rent by the hour, such as a massage room in a yoga studio.
There are also remote options such as by phone and video call. I know many healers and life coaches do work in this way. Perhaps that is a good starting point until I find a physical location that suits my needs.
When am I available to my clients?
If I take on 2 or 3 clients a week to start – I’m being optimistic here – I could set aside certain hours during mid-morning and late afternoon. Saturday mornings would also be an option.
How will I work with my clients?
I will work to create trust and safety within the healing relationship. I will hold a deeply grounded presence with a loving and compassionate heart in an authentic way.
I will also offer a free, exploratory session for each interested person. This will help me determine the client’s needs and if I can support them. I will offer a packages of 3 and 10 sessions. One as a trial period and the other for those making a firm commitment.
Why am I creating a healing practice?
In my first post, I said I wanted to do something to help the world. Now, I realize I find pleasure being with my clients. I also want to transition from my paid gig to making money from what I truly enjoy. It may be more challenging, but it’s worth it.
Defining a vision is helpful for my practice.
My business description is much like the beautiful view of Manhattan. It’s broad and inspiring. However, not everyone will be drawn to it because it lacks specificity. Being more precise gives me a better sense of my prospective client base and how to market to them.